Why Technicians Ghost Shops & How Shops Can Manage Ghosting
It happens to all shop owners…
After sorting through countless resumes from applicants who just don’t have the right (or any) qualifications for the position you’re hiring for, that perfect A tech resume comes across your desk. You can’t get your hands on the phone fast enough to schedule the interview.
A few days later, that technician comes in for the interview, all goes well, and as you’re sending over that offer letter, you are beyond confident you’ve filled your empty bay.
…And that’s when it happens. Nothing. Nothing happens! You never hear from that technician again, and you’re left wondering what the heck just happened.
You’ve officially been ghosted.
While the term “ghosting” may be newer, the concept of the disappearing candidate is not.
According to a recent study, four out of five (83%) employers have been ghosted by a job candidate who either didn’t show up for an interview or stopped responding to messages.
It happens with all generations, across all industries, with all professions — and technicians are no exception.
Why Do Technicians Ghost Shops?
We’ve worked with thousands of shops and dealerships across the country to help them find and acquire qualified technicians. While we can’t speak on behalf of all technicians who have ghosted (sometimes they ghost us, too!), we have been able to identify some patterns as to why they disappear after the interview or sometime during the hiring process.
- The technician wasn’t sold on your shop. Whether it was the pay, benefits, shop environment, or culture — something wasn’t a good fit for that technician. Ideally, we’d love if technicians would communicate this with us, but that’s just not the reality.
- The technician was just “shopping around.” Sometimes a tech might not be as interested as they appear to be in a new opportunity. They may just be looking for some validation that they should stay in the position they’re currently in.
- Their current shop found out they were interviewing, and countered. If it’s money the tech was after, a lot of times they’ll use an offer as leverage to ask for a raise at their current position.
What Can Shops Do to Avoid Getting Ghosted by Technicians?
While many of the reasons technicians ghost shops are unavoidable, there are things shops can do to decrease how often this happens.
Share all the important information technicians want to know about a shop and a job BEFORE the interview.
Standard job postings don’t share nearly enough (or the right kind of) information technicians want to know before confidently applying to a job. Typically, they don’t find out those details until they are through the interview process. This can be a HUGE waste of time for both the technician and the shop owner. Smart Motors Toyota in Madison, WI offers a number of great benefits to their technicians. Instead of waiting for a tech to come in for an interview to tell them about it, they created a top shop profile on WrenchWay to get all the details in front of technicians before they even apply.
Communicate the hiring process, and keep it short.
Technicians should know what to expect as they’re going through the hiring process. There should be no questions about how many interviews they need to go through or what assessments they’ll be required to complete. All of these details should be communicated with the technician prior to them even applying. Then, to take it one step farther, make sure your application process is short. Newton Research reported that you could be missing out on 50% of qualified applicants if your application takes longer than 10 minutes to complete.
Always respond, and respond quickly.
Ghosting goes both ways — make sure you’re not ghosting the technician. Also, make sure you’re not letting the technician think you’re ghosting them by taking forever to respond. It’s a competitive market out there for qualified technicians. If you find one you want to hire, make sure you’re acting quickly. If you’re lagging in response time, chances are another shop is going to scoop them up.
Best Way to Avoid Technician Ghosting: Be Transparent.
Overall, the single best thing a shop can do to avoid getting ghosted by technicians is to be transparent. Provide as much information up front as possible. By answering those FAQs that all technicians ask in the interview up front, you’re able to filter out a lot of the techs who wouldn’t be a fit for your shop before they even apply.